FOOD TRUCK PROMOTION: THE PERFECT ADVERTISING PLATFORM
Our food trucks are best known for our delicious and creative cuisine, often pushing the limits with new creations that can only be found through our many brands that you may see cruising the streets of Arizona.
Did you know that our food trucks can also be used for a promotional tool? Used as a form of experiential marketing, our food trucks can be wrapped with company logos and installed with props (along with food) to provide consumers with the ultimate mobile pop-up experience.
Food trucks are the perfect advertising platform and here is why:
Food Truck Promotion Creates Engagement
Using one of our food trucks as an advertising platform is one of the best ways you can create and promote engagement between your brand and your customers.
In fact, just having a food truck alone will grab almost anyone’s attention. Pizza to the Polls collaborated with our company by using a branded food truck to serve pizza to those standing in line to vote. They even used the marketing hashtag #democracyisdelicious that allowed the pizza eating participants to post photos straight to their social media.
Social media seems to be extremely addicting so why not make it useful to your brand when it comes to campaigns? Besides the obvious engagement that comes from using hashtags, a food truck that pulls up and starts distributing free food and swag is sure to be talked about on social media.
Food Trucks Are Mobile Advertising Vehicles
Rather than spending thousands of dollars on one stationary billboard that is only seen in one location, rent one of our food trucks for branding that can be used for a lot more exposure.
Zevia the Zero Calorie Beverage company used our redesigned burger truck – complete with a pop-up soda can – to drive across Phoenix to promote that they went public with the New York Stock Exchange. Zevia also wrapped food trucks in three different states on this same day to hand out their new creamy root beer flavor. The strategy of going mobile allowed Zevia to gain national attention by engaging with more people.
They Allow For Direct Interaction With Customers
Interaction is key when it comes to promotions and campaigns, as it is a chance for companies to truly engage with their customers, especially when you have brand ambassadors.
Beyond Meat branded our food truck when heading to the Footprint Center, where the Phoenix Suns play, during the 2021 NBA finals to promote their CP3 Burger. NBA All-Star Chris Paul wants to lead by example so by teaming up with Beyond Meat they have a mission to feed a better future. Parking the big green Beyond Meat branded truck at the stadium where Chris Paul took the court gathered attention for the CP3 Burger and made a vegan impact on Phoenix.
It’s these personal experiences with celebrities, athletes and their brands that help create a form of direct interaction with customers and leave them with a lasting impression.
They Help Create Buzz About A New Product
What is a better way to generate buzz about a new product, TV Show, or event than by hitting the streets using a mobile vehicle?
Stouffer’s which is a brand of frozen prepared foods, uses our trucks to hand out free food when they launch new meals.
Wood Fire Pizza and Advertising
Having your brand all over one of our food trucks is a truly exciting occasion indeed. Your brand can be seen by more eyes than ever before when it is displayed on one of our food trucks. At Oak Wood Fire Pizza, you will find that pairing your brand with our delicious wood fire pizza is the best combination in town. Food can go a long way, especially when it comes with the delicious aromas and flavors of our hand tossed pizzas. Your potential clients will forever associate your brand seen on the exterior of the food truck with delicious wood fire pizza. Pizza is a relatively common food with it being a staple among many easy meals for families. By associating your brand with delicious pizza, you will have potential clients who can have your brand frequently on the mind. This is all done with our incredible food truck menu that offers a variety of wood fire pizzas.
We start each pizza the same; we prepare our pizza dough each morning from scratch that is then hand tossed. Next, we cover it with our house made pizza sauce that uses a unique combination of herbs and spices. We top that off with a load of fresh cheese before the final toppings are thrown in too. Our food truck menu features seven different individually sized pizzas for patrons to try out. They can stick with a classic such as the pepperoni pizza. The Margherita is another classic Italian pizza that comes with basil and extra virgin olive oil. Kick up things a notch with the Spicy Mario that is topped off with spicy sausage, ricotta cheese, and Calabrian chilis. The Prosciutto is a decadent pizza with ricotta cheese, fig jam, arugula, honey, and fresh mozzarella. Mushroom lovers will go crazy over the Funghi with cremini, portobello, white truffle oil, and arugula. Now those are quite a few options for your potential clients to enjoy and forever associate your brand with!
Potential Clients Will Stick Around for the Food
Potential clients of yours will be more than curious about your brand, especially after they have tasted our delicious wood fire pizza. Grabbing food from a food truck is all about efficiency as it allows patrons to easily order a pizza and take it to go. While that will only give your potential clients a fleeting glimpse at your brand, they will be more than encouraged to stick around to enjoy their food when they see the rest of our food truck menu. Potential clients can make it a full meal and be encouraged to eat it nearby when they add on additional items from the menu. Our food truck menu includes additional items such as salads that offer a healthy addition to the meal. The Oak Wood Chop features a great selection of leafy greens, pepperoncini, aged provolone, and our house made lemon vinaigrette. The Wedge salad offers a crunch with iceberg lettuce, apple wood smoked bacon, pickled red onion, and a blue cheese dressing.
Our food truck menu also features great appetizers that are perfect for sharing and will greatly encourage patrons to stick close by. This includes our bruschetta boards with our Fig & Apple bruschetta and our Garden Tomato bruschetta. They can try out an order of crispy garlic bread or spinach artichoke parmesan dip. Charcuterie boards are always a popular choice to share to. Meals can end with our dessert menu that features our mini cannoli with chocolate chip mascarpone. The tiramisu is an Italian classic with lady fingers soaked in espresso and dusted with cocoa powder. Everything can be washed down with our drink selection of canned soda, glass bottled soda, bottled water, and our house made lemonade that is a customer favorite. As you can see, patrons can easily enjoy a full meal from our food truck menu. This encourages them to stick close to our food truck with your brand and logo in clear view!
Advertising at Special Events
As mentioned, our food trucks go to all kinds of special events in the Phoenix Valley. We also cater a variety of special events where your logo can be viewable to large groups of people. Our catering services have been provided to weddings, rehearsal dinners, birthday parties, family reunions, and more. Our food truck goes out to these events for several hours. With your brand and logo on our food truck you will find a new audience that you did not know existed! We cater all over the Phoenix Valley from East Valley to the West Valley. We also cater to northern Arizona in cities such as Sedona, Prescott, Payson, and more. Northern Arizona is a community that is not reached very often in terms of marketing, so you can have a leg up with your brand in the area!
People Love Food No Matter What The Occasion Is
At the end of the day, people love food. From custom menus and food creations to gift giveaways – utilizing a food truck for marketing campaigns can be an extremely efficient way to get the word out.
It’s the mobility, increased engagement, and candid direct interaction with consumers that are just a few reasons why food trucks are the perfect advertising platform. Stop thinking about it and start spreading your message by using one of our many trucks today!